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McDonald’s recently tested Bluetooth beacon-based which offered few of its location as its pilot beacon platform “Piper” that is operated on both IOS with ibeacon app and on android with Beacon simulator. A beacon is new technology beacon app development has to build less application for their devices to work. Pilot Beacon platform Piper’s developer announced that they have tested its beacon platform in McDonald’s in Columbus, Georgia. They were pushing a deal to their customer to download their mobile application that provided different offers based on users location. After a four-week test Piper’s developer calculated the result in the sale of McDonald’s. The results clearly showed them the way to the success of their beacon app development . McDonald provided the best of their offers to the users and increased their sale in those four weeks. Piper’s developers shared their experience, 18,000 offers were redeemed by the users and the sale of McChicken was increased 10 perce...

Beacon app development is the new trend in the digital market these days. Beacons are tiny devices working on Bluetooth and running on battery, they are used to transmit  signals to the people close enough to their radius. A Beacon device sends messages to the smartphones which are in its proximity, it is totally unaware about the surrounding devices, so there is no scope of data-theft in this technology. Beacon app development will create a powerful impact in the digital commerce and will strengthen the bond between the retailers and the customers through its prolific use. Beacon App Development is like a boon for Offline market. Since 5 years, offline market is facing serious trouble due to the heavy competition offered by online e-commerce stores. People are very comfortable buying products online due to its luxury, you can order what you want straight from your home and it will be delivered to your doorstep within few days, what else do people want? So, the local ret...