How Beacon Apps Will Impact the Digital Commerce
Beacon app development is the new trend in the digital market these days. Beacons are tiny devices working on Bluetooth and running on battery, they are used to transmit signals to the people close enough to their radius. A Beacon device sends messages to the smartphones which are in its proximity, it is totally unaware about the surrounding devices, so there is no scope of data-theft in this technology. Beacon app development will create a powerful impact in the digital commerce and will strengthen the bond between the retailers and the customers through its prolific use.
Beacon App Development is like a boon for Offline market. Since 5 years, offline market is facing serious trouble due to the heavy competition offered by online e-commerce stores. People are very comfortable buying products online due to its luxury, you can order what you want straight from your home and it will be delivered to your doorstep within few days, what else do people want? So, the local retailers are forced to face loss in their business. But, as Beacons have arrived, it will enlighten the physical shopping era once again. Beacons will lead a combat against online e-commerce stores.
Beacons as said are used to transmit signals to the smartphones of customers which are in its range. So, the shop-owners can welcome their customers with a Welcome message as soon as they enter the shop. Through Beacons, it is also possible to navigate the customers within big stores, now the customers can easily reach their favorite section directly. Customer’s shopping behaviour can be analysed, one can monitor the entry time, exit time, the section in which customers spend most of their time etc. through Beacon apps. Improvement can be done in the store through such monitoring.
Online market will face some serious problems due to Beacon App Development. Customers will start having predilection for physical shopping once again. Shopkeepers will keep promotional offers to lure more customers to the store, they will offer discount coupons to the people passing by the store to attract them inside. Moreover, they will also send rewards and other types of offers to those currently shopping inside the store, this will tempt the customers to buy some extra products eventually helping the shopkeepers increase their sales. This kind of thing is not possible in online stores, so they might face reduction in sales.
People also love real shopping more and Beacons are helping in creating such an atmosphere back. Big shops sell almost all the things that are being sold by the e-commerce sites and now Beacons are helping them to offer satisfactory service to the customers, so online e-commerce may face serious threat to its business in the near future.
Even Beacons facilitate the customers with direct payment in the retail stores, they no longer need to stand in the long queues for payment, it can be done directly through Beacon apps. This was the major benefit of online shopping where you can avoid long queues for payment saving your precious time. The other benefit of buying products online is free home delivery, retail market is also in this practice doing free home delivery above certain amount of purchase.
E-commerce stores need to come up with wonderful schemes very soon to make their business stable once again. You as a customer need to be just relaxed as both offline and online market will face a lot of rivalry against each other and as a consequence, they will be forced to give quality service to the customers more and more.
