A Metric That Changed Ecommerce For Good: Revenue Per Visit

Owning and running a website is a task that takes efforts and patience. Your store won’t achieve great success in an overnight, except for any miracle happens. So we track the growth at regular intervals to verify how well the website functioning. In order to do so, your Magento development website undergoes some metric testing. Revenue per visit is one of those metrics defining the impending progress of a site.

Magento 2 Development Company

Why RPV is good?

Revenue per visit is not just good but is way better than any other metrics. It is a measure where you get to know revenue coming from every unique visitor. Also, it combines two of the very best metrics together, i.e conversion rate and average order value. Both adjoined together eliminates each other's loopholes.

Also Read: An Insight View Of The E-Commerce Portal
  • Ingredient 1: Conversion rate
CR is present there to measure the all over purchase happening on your website. There is no bifurcation for differently priced products, it measures all of the transactions at par. Which ultimately is all the information you need.
  • Ingredient 2: Average Order Value
AOV analyses for you revenue generated from each purchase, which is totally opposite of what was offered by CR. Its product based, so here you don’t get to track down the individual customer spending.
  • New Mixture: Revenue Per Visit
Both the metrics have different results, but one alone is not sufficient to track down the progress of the company. Hence, Magento 2 development company introduces us to RPV.

Measures To Improve RPV

There is no definitive way to achieve perfect RVP, as the measures will differ from both time and merchants. Yet, here we come with some definitive measures that are applicable throughout the ecommerce sites.

  • Security measures
Small additions can do major improvements. Getting your customers to stay is all in the game of gaining their trust. Having a security icon labeled on the checkout process lets them know that the site sees itself responsible for customer’s data security.

  • Checkout Procedure

Ecommerce Checkout Procedure


Look, decide, lift and shop, these are the basic steps every customer wants to get through quickly. A simplified checkout process is what turns up the RPV of the site. Letting the customer know that the payment procedure is secure and quick results in landing better conversions.


Author bio:

Author - Harshal Shah

Website - https://www.elsner.com/

Address-305,306 Iscon Center, Shivranjani Cross Road, Satellite, Ahmedabad, India.

Phone number- +91 79 4006 2525

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