Understanding Content Marketing vs. Digital Marketing
Content marketing is a buzzword that is creating a stir in the market. When you hear the word content marketing, I’m sure; you start thinking about articles, blogs, YouTube videos, and social media posts. It is also content marketing but it just doesn't start there. Content marketing is much more than the internet. Content marketing is storytelling which spans to when humans started to speak. Stories promote the brand and the best story takes the stage. In earlier times content was promoted on paper and it is promoted on digital pages now. But a lot of people confuse digital and content marketing. This article is to breakdown the difference between the two. Content Marketing To know the difference between content and digital marketing it is important to answer the question of what is content marketing . It is a strategic marketing approach focused on creating and distributing valuable content to attract and retain a clearly-defined audience and ultimately drive profitable