Understanding Content Marketing vs. Digital Marketing
Content marketing is a buzzword that is creating a stir in the market. When you hear the word content marketing, I’m sure; you start thinking about articles, blogs, YouTube videos, and social media posts. It is also content marketing but it just doesn't start there. Content marketing is much more than the internet. Content marketing is storytelling which spans to when humans started to speak. Stories promote the brand and the best story takes the stage. In earlier times content was promoted on paper and it is promoted on digital pages now. But a lot of people confuse digital and content marketing. This article is to breakdown the difference between the two.
Content Marketing
To know the difference between content and digital marketing it is important to answer the question of what is content marketing. It is a strategic marketing approach focused on creating and distributing valuable content to attract and retain a clearly-defined audience and ultimately drive profitable customer action. Content marketing makes the customer purchase your product by building trust.
Digital Marketing
Content marketing is also a digital marketing method used to acquire new customers and retain an existing customer. Digital marketing is promoting your products online through social media, PPC, SEO, and SEM to earn more conversions. Content marketing is the story that you distribute using digital marketing. To be precise the digital marketing definition is “advertising that is delivered through various digital channels”
The various strategies in both marketing
Blogs: one of the main content marketing strategies is blogging. Updating blogs regularly on your page helps to build trust and engage more people. The other main aim of blogs is to increase your search engine ranking. Content marketing and SEO go hand in hand. The more the engaging content you put on your website the higher becomes your SEO rank.
Videos: videos are the best way to attract an audience by telling your story. It connects with people emotionally and touches their hearts. Marketers think that video content has the highest ROI than other content which accounts for 52 percent.
SEO: the search engines rank your website based on certain criteria. To take the first place proper optimization of your page is imperative. Engaging content with the right keywords helps you to achieve that.
Social media ads: It is one of the Social media marketing strategies which promotes your content and increases conversions. Social media ads promote your brand and offer to a large group of audience.
Harmony between digital and content writing
Everyone focuses on content marketing vs. digital marketing. Simply put content marketing focuses on audience engagement while digital marketing pays attention to more sales and conversion. But a lot of people fail to recognize that content marketing works best with digital marketing. Top rank SEO Company stresses that content marketing with digital marketing engages the audience and increases sales and conversion at the same time. Without content, you cannot promote your brand or tell your story on social media. Integrating content marketing with digital marketing to strike the audience takes practice and won’t happen overnight. To increase your SEO and digital presence with the right content, hire the best SEO service for the best results.
