Read how McDonald's Used Beacons and Gained more Orders
McDonald’s recently tested Bluetooth beacon-based which offered few of its location as its pilot beacon platform “Piper” that is operated on both IOS with ibeacon app and on android with Beacon simulator. A beacon is new technology beacon app development has to build less application for their devices to work. Pilot Beacon platform Piper’s developer announced that they have tested its beacon platform in McDonald’s in Columbus, Georgia. They were pushing a deal to their customer to download their mobile application that provided different offers based on users location. After a four-week test Piper’s developer calculated the result in the sale of McDonald’s. The results clearly showed them the way to the success of their beacon app development . McDonald provided the best of their offers to the users and increased their sale in those four weeks. Piper’s developers shared their experience, 18,000 offers were redeemed by the users and the sale of McChicken was increased 10 perce...