5 Magento Store Optimization Hacks For Higher SERP Ranking

What can Magento Development Services do?

An e-commerce store is increasing their presence on the digital media and attracting a lot of audience for easy services. Digital visibility is all that matters when you build e-commerce because that is what makes all the difference. The higher rankings in SERPs are a tough task to achieve and many websites are struggling to rank higher.

Magento Development Company can boost the effectiveness of the website and optimize your Magento store by providing you the best SEO services.

Image Source: magenticians.com

Benefits of SEO are:

• Good SEO lets you reach potential customers

• Expand the brand in the digital platform

• Boost the performance in a cost-effective manner

• Higher conversion rates for the e-commerce store

• Increase brand awareness 

• Better market efficiency

Magento Store Optimization hacks for SERP 

Generate URLs that are search-engine friendly

The URLs on the Magento website should be unique, optimized, and static. Magento prohibits the usage of unsafe characters and stops words in the URLs. The primary keywords are important for search engines and try using them in the URL that helps in increasing your ranks in the SERPs.

Examples for the URLs structure:

Category Page

Website.com/categoryname/ 

Subcategory Page 

Website.com/categoryname/subcategoryname/ 

Product Page   

Website.com/category-subcategory/product-name/

You can optimize the structure of the URL by following the navigation in the Magento:

Store > Configuration > Catalog > Search Engine Optimization setting.

The web address or URL indicates the location of services or resources on the websites. They are the key elements of the Magento 2 Search Engine Optimization and should be kept keyword-rich and short. Present a well-structured and accurate URL for every service, products, categories, and sub-category.

Build Quality Content

Content on the e-commerce website is the thing that engages the customers to your website. If your website fails to provide relevant keywords and descriptions that your digital visibility will be very low.

Some key points while building the structure of content are:

• Use quality and relevant content on the website

• Use headings and subheadings 

• Avoid lengthy paragraphs in the blogs

•  Create short and lively paragraphs

• Use simple and understandable language

Perform deep research on keywords and targeted keyword phrases then create your content around them. This will increase your Magento e-commerce store rankings in various SERPs and help in attracting more audiences towards your platform. You can also take the help of research tools and plugins that can be integrated into the Magento website.

The Magento tools can ensure that:

• The header meta tags for the products and pages are handled correctly

• Combine the title tags for different pages according to the search engine

• URLs domains can be identified outside the e-commerce store.

Increase the loading speed of pages

Any e-commerce website doesn’t have to be the reason that their customers are frustrated by waiting for page loads. Faster loading websites increase the audience on your website that results in higher rankings on the SERPs.

You can speed up the Magento E-commerce store by following simple steps:

• Enable all the caching features

System > Cache Management, Flush Magento 2 cache

• Enable the flat categories and products

Stores > Catalog > Select Flat Catalog Category > Set Yes > Save Config

• Merge the CSS and JavaScript files

Stores > Configuration > Advanced > Developer 

CSS Settings:

Merge CSS Files: Yes

Minify CSS Files: Yes

JavaScript Settings:

Merge JavaScript Files: Yes

Minify JavaScript Files: Yes

Enable JavaScript Bundling: Yes

Image Optimization

Many Magento store owners fail to use the benefits of product images as they do not know image optimization. The images can be easily optimized by adding keywords in the alt tag and crawlers will understand the image. In the fast-growing domain, you can never let your website take more than a few seconds to load.

Reaching the ALT tag in the Magento store through the admin panel,

Products > Catalog > Configurable products > Click on thumbnails > Detail Page > Images and Videos > Images > Add ALT text in the field

Managing the ALT tag:

• Every image on your platform should have an ALT tag 

• The description of product or service in the ALT tag should be accurate

• Use meaningful and simple filename

• The ALT tag should be short, precise, and to-the-point 

An e-commerce website has lots of images and you need to make sure they are clear, catchy, and load faster. The e-store should be rich in media content; you can add images, videos, and much more attractive content to gain visitors' attention.

Introduce a Blog and reviews section

Magento store has an extension for adding a blog section that can be easily integrated without any coding. Blogs can help in informing the audience about a product launch, trends, promotional offers, and you can add many informative blogs for the customers. You need to update this section regularly and make it noteworthy on the SERPs. You can use this section to add long-tail keywords and FAQs to increase digital visibility and gain traffic on the website. Research about the long-tail keywords and common questions that customers are asking more frequently related to your services or products and add them in the blog section.

Make the blogs enriched with structured data and add the reviews section to the Magento store. The review section helps the customers make a decision and as a store owner, it can also display the signs of improvement if needed. BY reviewing the customer's feedback about products, pricing, services, or content you can have an idea of your strong and weak points in the digital world. Whenever a customer visits your platform and takes your service ask them to review it if possible.

We have tried to share some of the hacks for Magento store optimization and increase your rankings in the SERPs with great management of SEO. Magento and search engines are a huge world, so make sure you don’t miss any chance of losing your digital visibility. We can provide you Magento development services that can help in creating a website that is full-fledged SEO rich and ranks higher in the search engines.