4 Ways to Optimize SEO Without Spending Single Dime


You would be surprised to know that 93% of online experience commences from search engines. And your rank during the search is mainly contingent on your domain authority. Your domain authority, on the other hand, depends on other SEO factors. Hence, the best way to start is to invest in a professional SEO company USA for your startup’s website.  

In the forthcoming sections of this write-up, we have provided certain ways to optimize SEO without spending a single dime. We promise after reading this content piece; you will be in a fantastic position to apply SEO strategy to your website for getting the most out of it.

Let’s get started.

Create High-Quality Content


Google search algorithm has set its priority to high-quality content. With the help of high-valuable content, it is possible to attract the readers to your website and makes them stay longer. The amount of time that the readers spend on your site is termed as dwell time. It has a significant impact on enhancing SEO rankings. The reason being, it enables readers to stay longer on your website. This way, it sends a message to Google that your content is worth consuming.  

On top of this, if you consistently publish quality content, it helps you drive more people back to your website. This is a great way to enhance the SEO rankings of your website.

Employing Relevant Keywords


You need to comprehend the way your target audience searches. It helps you to rank well on Google SERPs. This is where the use of keywords becomes vital. Try to ascertain the type of keywords your target audience is employing in your industry. You can utilize Keywords Everywhere, Google Trends and Google Keyword Planner to know which keywords are being used by people. 

Once you have found your relevant keywords, the next step is to create content across them. However, ensure that your content does not lose value and meaning just because you are adding keywords on your website. Remember, you are creating content for people and not Google. 

Put Extra Focus on Local SEO


Local SEO stresses on employing keywords specific to the location of your business. A prime example of this is, imagine you are running a coffee shop in Texas. You need to put in the keywords “Texas coffee shop” to rank your business on Google local SERPs. This way, you will be able to rank for location-specific terms that will increase the chances of your business to show up on local search engines.

Enhance Your Website Speed


Imagine the frustration a user goes through when a page takes forever to load. According to research, it was found that 40% of people will leave a mobile site that takes longer than three seconds to load.  Website speed is considered to be an essential part of the user experience. This is where the page load speed comes into the picture. Google search algorithm considers it while ranking a page on the search results.  

You can employ tools like Google Analytics, W3 Total Cache, Google Page Speed Insights, and a wide array of tools that assist you to enhance page load speed. With the help of these tools, it is possible to optimize the images of your website, compress the code employed to design the site, and find the culprits that are guilty to make the website run at a snail’s pace. 

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