Follow These 7 Compelling Steps To Boost Your Sales Using Beacon Technology


Apple introduced Bluetooth iBeacon back in 2013 but Google’s entry into the Beacon technology is the Game changer. It is expected to break all the records and drive more than $44 billion in retail sales.

People are liking the luxury feeling they get when they enter the shoe store and the phone suddenly pings up the display of the red shoes you have been eyeing on. Amazing feature right?

With the help of this technology, retailers are able to attract more customer. Consumers demand are easily encountered and have a remarkable influence on the customer purchase decision. Macy’s, Urban Outfitters, Lord and Taylor, and many others have already started using the technology and are best benefitting.

This smart technology uses Bluetooth Low Energy (BLE) transmitters to send notifications in your proximity. Here are the 7 essential steps of using beacon technology for retail marketing.

Do you know how beacon works?

You need to have the basics clear before implementing. As mentioned above, these beacons communicate with smartphones using BLE signals.

Buy a beacon and beacon plan for yourself;

Design a beacon plan with the help of Beacon app development company. Once you are done with the plan, reach out for beacon manufactures. Remember, you need to have a mobile app for your business in place for using this technology.

Reach out to customers and ask them to download the app;

The next important task is acknowledging your customers about your upgrade. Once the app is already in the store, it is quite easy to ask your customers to download the app to avail the beacon facility. Promote your app across all marketing channels.

Optimize in-store communication to drive foot traffic;

Push notification is an important way of communicating. They are effective in boosting traffic on the store.

Have improved in-store navigation;

Do not forget to please your customer. How to do that? Provide them with seamless and easy in-store navigation.

Know your employee’s effectiveness;

Make the best use of this beacon technology to gauge and evaluate your employee's efficiency and engagement with shoppers.

Ask for customer feedback;

Every new technology becomes famous once it is well accepted and appreciated by the users. Customer’s feedback provides a scope of improvement. Once the shopping is done, send our survey asking for their valuable feedback.

This urban cool beacon app development is going to create a win-win situation for retailers and customers. It is here to change the digital space of shopping.
Location: Fremont, CA, USA

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