5 Reasons Why Beacon Technology is a must-have Tool for Business?
Beacon technology is poised to grow exponentially with the power to revolutionize the customer’s experience. This technology was unveiled by the tech giant Apple back in 2013 and is expected to have 3 billion active beacons installed by 2018.
One can easily say, a beacon is a tracking device or vice-versa. When you are around with the app, they make a sound which gives a feeling of one saying “Hey I am here”. It uses Bluetooth low energy technology for their communication.
Global Market Insights predicts that this technology is set to surpass $25 billion by 2024. With the increasing popularity, the demand for Beacon app development is also rising.
Tech pundits claim that this technology will create a big revolution in retail, let’s find out why?
Conversion through Advertising made easy:
It allows you to gain a lot of information about your searcher's offline activity which may further be useful to track the visitors. Instead of spending billions on advertising, it is important to understand offline attribution.
The further facility of tracking key interaction point of users, you can drive them directly to the store whenever they visit next.
Data collection and Analytics:
The data collection feature is an improved feature over other proximity technologies like GPS and WiFi.
You can gather reliable information on the movement of customers in the store. This information can further be used to find out which section of your store gets more traffic and which section needs improvement.
Business listing improvement:
Beacon facilitates inbuilt tracking of the number of visitors on the store which improves the Google My business listing.
With Google local guides service, you can include reviews to generate more business. Furthermore, it requests users to upload photos of the venue and thus helps in gathering more information. A detailed GMB listing is essential for local SEO.
Personalization:
As much as beacons help marketers, it is helpful to customers also. It improves user experience and allows to add a personalization touch to the interaction.
Special offers, discounts, coupons everything can be customized based on the user’s interaction over the store. This helps in building trust, security, and familiarity. In a PWC study, it was found that 35% of consumers ranked trust in the brand on their top three reasons for purchasing.
Independent and Affordable:
They stand unique with their platforms and operational processes. Its usage is now extended to windows and Androids as they are just devices receiving signals irrespective of the layout or the platform.
With the numerous benefits that it caters, beacons are more affordable than other high-tech devices. They cost between $5-$50 and have minimum battery consumption. It is a low-risk investment that anybody or any Beacon App Development company can afford.
A Path Forward:
Customers now can enjoy more engaging, seamless and personalized user experience through their ever-present mobile devices.
The personalization can be done in an exciting way which can be adopted, implemented to gather maximum customers through a single piece of technology.
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