6 Magento Features That Make It The Best Open Source Platform


For an e-commerce merchant, nothing is more important than sales. Bringing traffic to the site is important and it is the most significant factor to consider when planning for an e-commerce site. Once the visitors are on the site, marketing capabilities help to increase conversion, along with average order value or customer lifetime value and other such factors, to help the merchants to their business goals.

Here are cool features of Magento E-commerce Website Development Platform:-

Tool For Advertising And Marketing:-

 Magento not only handles online stores effortlessly but also helps the organization with promotion, marketing and conversion. It offers numerous tools to make advertising easier such as:
  • Cross-sell products.
  • Promotional pricing restricted to selected products.
  • Offers free shipping and promote new products.
Fully SEO Centered:-

 Magento features a list of options to make search engine optimization smoothly for an online store such as it helps in generating Google sitemap. It also automatically sort popular searches and modifies it if needed. Moreover, it supports SEO friendly URLs along with faster loading options such as less usage of minimizes .css and .js files.

Mobile friendly Commerce:-

The number of mobile users is increasing day by day so it is important that merchants also try to take advantage of this. Magento allows mobile HTML5 technology for creating an online mobile friendly storefront. It supports and opens for iPhone, Android, and Mobile Opera browsers. The product displays are clear and user-friendly. It also supports media files such as audio and video. It has different mobile-friendly features such as swipe, zoom, and multi-touch.

Order Management:-

 Magento eCommerce development platform offers unparalleled order management system. Viewing, editing, creating and fulfilling orders directly from admin panel. There is a complete call center support product configuration and change. It also allows creating more invoices, shipments and credit memos per orders.
The main advantage of this feature is, it helps to print invoices, packing slips and shipping labels along with Email notifications, RSS feed for fresh orders and more.

Marketing Automation:-

The most useful feature that enterprise leaders can leverage from Magento is Marketing automation. It helps them to operate efficiently. It also increases sales as much as 14.5 percent. It also includes polls and automatically issuing coupons to target groups.

Analytics Reports:-

It is hard to offer without knowing what is working for shoppers. Magento’s analytics report gives insight on several factors that can affect the user experience of the shopper online, including a report that shows product reviews, the number of shopping carts that were abandoned, and how many coupons were used.

Final Thoughts:-
Leveraging all of the Magento's most resourceful features helps to improve the site’s security. But organization should only hire Magento Developer, who has experience besides their side. It will ensure the user experience is enhanced while increasing sales opportunities.

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