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Apple introduced Bluetooth iBeacon back in 2013 but Google’s entry into the Beacon technology is the Game changer. It is expected to break all the records and drive more than $44 billion in retail sales. People are liking the luxury feeling they get when they enter the shoe store and the phone suddenly pings up the display of the red shoes you have been eyeing on. Amazing feature right? With the help of this technology, retailers are able to attract more customer. Consumers demand are easily encountered and have a remarkable influence on the customer purchase decision. Macy’s, Urban Outfitters, Lord and Taylor, and many others have already started using the technology and are best benefitting. This smart technology uses Bluetooth Low Energy (BLE) transmitters to send notifications in your proximity. Here are the 7 essential steps of using beacon technology for retail marketing. Do you know how beacon works? You need to have the basics clear before implementing. As mention...

With hundreds of thousands of apps available in the App store, it is difficult for the user to select the one that stands alone on the top of a pantheon. Every day new apps enter the Android App development competition in varied categories making the lives easy. Millennials today are reliant on applications today for every task to be performed. Some applications are promising and it looks some are developed vaguely. Many apps are purely for entertainment and others for educating or information sharing. We have hand-picked some of the best app in various functionalities that will make your phone a jack-of-all-trades. Weather: It is the best app that shows weather forecast for up to 12 weeks, current weather and some other fun statistics. The widgets are customizable and the weather radar shows notification of any storm approaching. The minimal design of the app catches the eyes of many. Nova Launcher: This app has been in the store for quite a long time now and is upda...